It is possible even through the centuries of transmission and the editorial layers of the gospels themselves to discern the deep affection that Jesus’ earliest followers had for their ‘master’ and friend. Some of them would choose to die for him rather than renounce his memory.
Matthew provides us a glimpse of the bonds that united this early group when he quotes an ancient prophetic text that referred in its moment to national recuperation from the devastations of an imperial army. The writer finds it possible to find in Jesus’ simple residence in Galilee’s village of Capernaum a reverberation of that liberating moment:
Now when Jesus heard that John had been arrested, he withdrew to Galilee. He left Nazareth and made his home in Capernaum by the sea, in the territory of Zebulun and Naphtali, so that what had been spoken through the prophet Isaiah might be fulfilled:
‘Land of Zebulun, land of Naphtali,
on the road by the sea, across the Jordan, Galilee of the Gentiles—
the people who sat in darkness
have seen a great light,
and for those who sat in the region and shadow of death
light has dawned.’From that time Jesus began to proclaim, ‘Repent, for the kingdom of heaven has come near.’
One wonders what reservoir of exhilarating shared life with Jesus lies as the motive behind such daring quotation. People must have found being around him not unlike the light of dawn rising upon their dark lives.
And then Matthew includes in his memoir a note on the willingness of men and women to abandon what they had been in order to become something different in Jesus’ company. Jesus’ famous summons of Simon and Andrew exemplifies this aspect of Jesus’ impact on the lives of those who would become his confidants:
As he walked by the Sea of Galilee, he saw two brothers, Simon, who is called Peter, and Andrew his brother, casting a net into the sea—for they were fishermen. And he said to them, ‘Follow me, and I will make you fish for people.’ Immediately they left their nets and followed him.
It is all to easy from our distance to lose touch with the earthy reality of having known him.
These ones, Matthew allows us to see, loved the man.
Canter Bridge 
I use to consider these passages as a good source to meditate on the theology of work. Many times in my pragmatic city, it is precisely our care for a productive job that invites darkness to our lives. In your words, maybe Regio people may love the Man and see the Light only if they receive Andrew and Simon’s same job offer.