Canter Bridge

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Fast Company is a good magazine for the inquisitive entrepeneur, don’t get me wrong.

But it poses a little too much for my tastes. The semi-gloss paper, the unconventional size sheets, the avant-garde graphics, the just slightly off-the-wall article selection … it’s all a convincing fashion statement.

For pragmatic reasons, I recommend you choose Inc. It gets down to business a bit faster without the self-conscious flair of Fast Company. If you’re running scared to keep your business hungry and afloat, you need solid advice more than cutting-edge reflection.

But if you don’t have to choose, get’em both. Fast Company will hit you a little harder on the idea nerve and leave you a bit dissatisfied on the practicals. It’s a close call.

My call goes to Inc.