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If you’re serious about monitoring business and entrepeneurial action and your budget allows, you need to be looking at a broad menu of business magazines. This requires discernment about what topics to spend time with and which ones to skip over because another rag already got you up to speed.
This seems to me a fact on our information-rich ground and leads me to part company with the negative reviewers of Business 2.0. They seem to want this little magazine to be everything. I have more modest expectations. I want it to be part of the puzzle.
If you can go down that methodogical road with me, then I think you’ll like Business 2.0.
The graphics and article selection are edgy and occasionally trendy. That’s OK too, because you look to Forbes, BusinessWeek, and the like to do the suit thing.
The kind of article I find here and end up pulling out, scanning, and sending to colleagues: ‘The 5-Star Hospital’, a look at how well-designed hospitals help people get well; ‘Betting on the Farm’, a take on commodities investing in the Ethanol Age; and the must-read ‘What’s Cool: Gear’.
Business 2.0 may earn a ‘five’ one day. It doesn’t matter that much to me.
It’s just a piece of the puzzle.
Canter Bridge 
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